The Yellow Edition -- Jacksonville, Florida -- 1991

The following images are pages from the first issue of iD Magazine.

In 1991, Jacksonville, Florida, an arts organization named A City of Expression (ACOE) created its first edition of iD Magazine, known simply as The Yellow Edition.

This 10-page booklet was printed on two sheets of 8-½” x 17” bright yellow paper folded with a single 8-½” x 11” yellow page inserted in the center, contained poems and short stories by group members, and was designed by Creative Director Clair Hartmann.

Jim Minion named the publication iD Magazine based on three meanings: 1) The Freudian id, 2) Identification (I.D.), and 3) idea.

Steven Gelsi wrote these timeless words that appeared refined in The Red Edition of 1992 that perfectly described the magazine’s title and purpose:

“iD is defined as the mind’s driving force, the one that cries out for satisfaction of primitive needs. And is there any need greater than to express ourselves? Crying out for expression, identifying ourselves, celebrating art and life and creativity are what iD’s all about.”

The Yellow Edition was followed by two full-fledged art publications, both published in 1992 before ACOE unfortunately disbanded – The Red and Green Editions. Now after "March Madness" in the third month of 2023, The Yellow Edition is being revisited with the hope of bringing a little sunshine onto a dimmed and war-plagued humanity on a dying planet.